In the wake of the really bad weather earlier in the spring which dealt a heavy blow to our state's peach crop, this sort of campaign couldn't have come a better time.
When I talked to Commissioner Weathers at the MCASC event a couple of weeks ago, he had told me this campaign was getting ready to start and asked me to check it out. It looks like a good effort that has great potential - it certainly deserves our support.
Don't forget, when it comes to good eatin', there's nothing finer than grown in South Carolina:
The Certified South Carolina program is a new, exciting cooperative effort among producers, processors, wholesalers, retailers and the South Carolina Department of Agriculture (SCDA) to brand and promote South Carolina products. Our goal is for consumers to be able to easily identify, find and buy South Carolina products.
Public interest and perceptions, image and awareness, distribution, legislation, regulations all have an impact on the sustainability and growth of agribusiness. In order to tackle these issues, overcome obstacles and keep agriculture profitable, the South Carolina Department of Agriculture in cooperation with public and private partners has implemented the Certified South Carolina program.
Certified South Carolina is a call to action for South Carolina citizens as we ask you to Buy South Carolina because Nothing's Fresher. Nothing's Finer.
Starting now, farmers and processors from across the state are invited to be a part of this unique, industry-wide marketing and branding effort of the SCDA.
with Hugh, his dairy farm, and all the cows, here it is: