My entry into Twitter, however, was only halfway. I set up a Twitter page for my company's I-26 project - http://twitter.com/i26project - as a means to improve on keeping the public even more notified than they already are on this project.
Working with our project management - this project pretty much runs 24/7 - I can get alerts out, even when traffic may be backed up because of a wreck which has nothing to do with our construction operations. Local emergency services have really appreciated getting real time information to send to their units which often use I-26 to reach hospitals downtown.
That also means I'm on call nights and weekends - and believe me, on this project, the calls come at 2 am and Saturdays and Sundays - so this information can get out quickly.
Part of my job has been to develop and maintain a community and media relations program for our highway projects - the first of its kind in the industry in the Carolinas, and the only one. Using technology like the web and email lists to help keep the public informed and put the spotlight on our projects creates a new level of transparency and what we call "customer service" ... that is providing useful information about road conditions and project progress to our "customers" - the 4 million people who live and work and pay taxes in South Carolina.
If you want to keep updated about our project via Twitter or non-Twitter regular email alerts, drop me an email and I'll be sure to add you to the list.